Quizzing in India is quite popular, and has developed its own, unique flavour. Quizzing in India is different from American and British quizzing in that it is diverse, with different genres catering to different geographical regions, age groups, interests, etc. Neil O'Brien was an early pioneer of quizzing in India. O'Brien conducted the first well-organized, formal quiz in 1967 at Christ the King Church Parish Hall in Calcutta (now Kolkata). O'Brien, who had recently returned from England and had been exposed to the pub quiz culture there, brought quizzing first to the Anglo-Indian community before it became popular among a wider audience. O'Brien remained active in quizzing, later hosting popular quiz show broadcasts, including the "North Star Quiz."  On 12 April 1972, Bournvita Quiz Contest, for high school students, become the first quiz show to be broadcast on radio in India; it was among the most popular programmes in the region. Hamid Sayani, followed by his brother Ameen, were the show's first quizmasters. It ran for over a decade and was later revived as a television quiz in the late 1990s. The first quiz show to become nationally popular was Quiz Time, which had its first season in 1985.